Some online retailers have reported sales increases in the exponentially. The top 10 retailers over Christmas 2008 averaged a 37% increase in visitors over 2007. Multi-Channel retailing exposes great sales opportunities which can be tapped into using Channel Integration e-commerce integration.
Our interface between bricks and mortar stores and online stores minimizes the common pitfalls encountered when there is no link between website stock and store stock. The greater your website performs the greater the need for integration. By implementing Channel Integration e-commerce Supply Chain EDI integration, sales channels, vendors suppliers, customers are synchronised at each sales channel maximising order fulfilment resulting in happy customers online and in-store.
But the concept of retailers selling through multiple channels is not necessarily the same as true multi-channel retailing, which began with web-technology-based systems that process customer, product and shipment data across multiple channels to effectively turn multiple channels into a single, customer-focused retailing environment, experts say
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